Facebook execs want ad buyers to pick up the pace

The social media outfit is quickly moving to decrease website load times for ads. Here’s what brand managers wrote to company’s advertisers.

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Facebook has a message for advertisers with slow website load times: Speed up, or else.

The social media behemoth published a post on its Facebook Business News site that lays out its plan to help mobile advertisers improve their site speed. Those who fail to keep up will start to see their ads served to fewer mobile users.

From Facebook:

Many businesses haven’t optimized their website for mobile yet and still have very slow loading times. This can lead to negative experiences for people, and problems for businesses such as site abandonment, missed business objectives and inaccurate measurement.

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