Good morning, PR pros:
Whether you’re celebrating Canada Day or Independence Day this week, consider driving and weather conditions: Cities including Boson, Houston and New York City will see three times longer traffic times than at their busiest times and Europe has recorded record-breaking heat (including 114 degrees in France).
Here are the top stories to start your day:
Facebook fights fake news ahead of 2020 census
Facebook’s chief operating officer, Sheryl Sandberg announced on Sunday that the platform is restricting the targeting of age, gender or zip code to marketers with United States housing, employment or credit ads. It’s also treating the 2020 census count as an election and building a team to ban posts that misinform.
Why it matters: Fake news isn’t only the problem of technology platforms and companies. As a communicator, you should be especially committed to helping your audiences become media savvy and disseminate information. Lest you think the digital age has taken away your responsibility, remember that PR pros are still called “spin doctors.”
- Study: Journalists a top source for providing accurate news
- Report: More than half of PR pros are willing to create fake news
- PR pros’ role in the fake news epidemic
The Church of England recently announced its first-ever social media guidelines, which some called “digital commandments” (though there are only nine). The Archbishop of Canterbury met with Facebook’s EMEA vice president, Nicola Mendelsohn, to announce the rules over Facebook live:
Join the Archbishop of Canterbury and Facebook EMEA VP Nicola Mendelsohn as they discuss the role of social media in the Church
Posted by The Church of England on Monday, July 1, 2019
Pepsi ditches the plastic to entice new consumers
Many of PepsiCo’s water products are switching containers: LIFEWTR will be packaged in 100% recycled polyethylene terephthalate, Aquafina will be placed in aluminum cans within the United States and its sparkling water, bubly, won’t be served in plastic. The decision is estimated to eliminate more than 8,000 metric tons of plastic and 11,000 metric tons of greenhouse gas emissions.
Impress your boss: This decision is a PR move aimed at satisfying consumers who demand that organizations take steps toward sustainability. Discuss what sustainability looks like at your organization and what steps you can take. Your employees and customers will thank you.
- Report: Consumers want organizations to lead with values
- McDonald’s announces end of plastic straws in the UK and Ireland
- Adidas pledges to use recycled plastic as WeWork bans meat
If you’re wondering where atrocious PR pitches go to die, journalist Molly Fitzpatrick’s Twitter bot says they make up her morning brew:
Oddly comforted that terrible PR pitches are finding their way into my coffee grinder HAPPY MONDAY.
— Molly Bot (@mollyfitzbot) July 1, 2019
Taco Bell’s ‘tacoasis’ wins on exclusivity and experience
The fast-food chain is taking over the V Palm Springs resort in California in from Aug. 8 to Aug. 12. For rates starting at $169, you can enjoy “exclusive apparel, an on-site salon for Taco Bell-inspired nail art and hair styling, and of course, food.” Reservations sold out in less than two minutes.
Why you should care: Exclusivity is always a winner. Push the button in consumers’ brains that signal to buy, reserve or sign up, by placing a timer on your campaign and offer limited quantities. If you’re still not convinced, watch Amazon’s Prime Day deals.
- 5 PR stunts that piqued the imagination in 2017
- The transformative power of PR stunts
- 4 lessons from @justaconstructionguy campaign’s viral success
CAPTION THIS GIF
This GIF of “Catfish’s” Max Joseph perfectly describes my reaction to an off-target PR request:
What’s your best caption for that face? Tweet me your ideas @bekiweki (don’t forget the hashtag #MorningScoop) and I’ll share the best captions tomorrow.
Tags: Morning Scoop