In August the social network unveiled Live, its version of live-streaming apps such as Periscope, Meerkat and Blab. On Thursday, Facebook announced that the feature—available within its Mentions app—would now be available to anyone with a verified profile, including public figures and reporters. Previously, only celebrities with verified accounts had access.
Vadim Lavrusik, a Facebook product manager, and Hursh Agrawal, a Facebook software engineer, said in a blog post that the tools would help users “engage their followers and interact with their peers.”
“We want to make Facebook a better experience for journalists, whether it’s used for news-gathering or better connecting with their readers or to drive distribution to their content,” Lavrusik told Wired.
Reporters and other verified users with large Facebook followings can post content, report from the scene and host Q&A sessions through the app.