Facebook isn’t dead to teens—it’s just less important

Two recent studies by Pew Research Center and Piper Jaffray showed those in the 13-to-17 demographic still use the social network, but they don’t favor it.

Ragan Insider Premium Content
Ragan Insider Content

A recent study by Pew Research Center revealed that 92 percent of kids ages 13 to 17 go online daily, with 56 percent turning to the Internet and social media several times each day.

Though previous studies have shown that teens are fleeing Facebook, Pew Research Center’s report found that 71 percent of teens surveyed use the social media network. By comparison, only around half use Instagram and 40 percent use Snapchat.

When asked which platforms they use most often, 41 percent said they turn to Facebook, while only 20 percent listed Instagram and 11 percent prefer Snapchat.

The numbers don’t negate Facebook’s decreased appeal to younger demographics, however.

A reported 71 percent of teens use more than one social media platform, and only 14 percent of teenagers surveyed by Piper Jaffray consider Facebook the most important social network—down from 23 percent in 2014 and 33 percent in 2013.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.