Birthdays on Facebook are about to get more meaningful.
What used to be an all-but-empty act of well-wishing can now become a reason to support a cause or nonprofit organization.
People often dedicate their birthday to support a cause, and we’ve seen people using Facebook to raise money for causes they care about. For those in the US, we’re now making it easier to do this by giving you the opportunity to create a fundraiser for your birthday directly on Facebook.
Two weeks before your birthday, you’ll see a message from Facebook in your News Feed giving you the option to create a fundraiser for your birthday. You can create a fundraiser for any of the 750,000 US nonprofits available for fundraising on Facebook. Your friends will receive a notification inviting them to support your cause in honor of your special day.
It’s a chance for users to feel like their birthday is having a positive impact on the world, while giving nonprofits the opportunity to collect more donations through the platform.