Facebook Messenger ads are coming

The platform is going global with its test of the feature, which enables marketers to reach consumers through yet another type of ad. Many users aren’t happy.

Ragan Insider Premium Content
Ragan Insider Content

On Tuesday, the company announced that it would expand its beta tests of Messenger ads to marketers worldwide, following “promising tests in Australia and Thailand.”

The feature, which will accompany the bots and Snapchat-like stories that already infiltrate Messenger, should please brand managers. It represents another opportunity to reach consumers and boost sales.

Facebook’s blog post read in part:

This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results.

In its blog post, Facebook explained how the ads work:

People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.