Facebook nixes ‘like-gating’

The practice, which required users to ‘like’ pages to enter contests, get coupons, or otherwise earn incentives, will be verboten starting Nov. 5.

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Only incentivize a person to log into your app, like your app’s Page, enter a promotion on your app’s Page, or check-in at a place. Don’t incentivize other actions. Effective November 5th, 2014, you may no longer incentivize people to like your app’s Page.

Violating the policy could result in the app’s removal from Facebook. Facebook further explained its reasoning for the change:

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