Verified Facebook pages will now be able to share branded content on the platform, which means that celebrities, publishers and other brand ambassadors can now distribute your branded messaging without requiring paid promotion on the site.
You’ll still have to pay the celebrity, influencer or publisher, but this new move enables you to tap into their vast audiences with your messages.
The social network made the announcement in a blog post late last week and revealed some of the details:
This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded content is a growing and evolving part of the media landscape. People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content—of all kinds—with their fans. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.