• Keep it simple: Custom app icons are only 111×74 pixels, which is a small piece of real estate. The simpler the design, the better. Choose one clear image or a color background with text. • Clear calls to action: Use the app icons to tell your fans what you want them to do: Enter Now, Click Here, Subscribe Here, etc. Being straightforward will drive your fans to your apps. • Consistent design: If you’re a savvy business marketer on Facebook, you should have multiple custom apps. Try designing consistent app icons for each of your apps so they look similar and match your branding.
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