Most communications pros are somewhat familiar with Facebook’s on-platform advertising product, which delivers ads to users who are logged in based on their interests.
What might be less familiar is Facebook’s work in targeting non-users.
The social media giant is expanding Facebook Audience Network in an effort to become the internet’s go-to advertising platform by serving ads to non-Facebook users across the web.
Previously, Facebook Audience Network allowed the company to target ads to Facebook users on non-Facebook sites based on their self-identified interests. This announcement means that Facebook thinks it can learn enough about non-users to serve up ads.