Facebook plans to target non-users

Personalized ads are hard to hide from these days—no matter who you are. The social media outfit will soon make sure you’re seeing advertisers’ content, even if you’re off the grid. Here’s how.

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Most communications pros are somewhat familiar with Facebook’s on-platform advertising product, which delivers ads to users who are logged in based on their interests.

What might be less familiar is Facebook’s work in targeting non-users.

The social media giant is expanding Facebook Audience Network in an effort to become the internet’s go-to advertising platform by serving ads to non-Facebook users across the web.

Previously, Facebook Audience Network allowed the company to target ads to Facebook users on non-Facebook sites based on their self-identified interests. This announcement means that Facebook thinks it can learn enough about non-users to serve up ads.

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