Facebook promotions: Which one is right for your brand?

Maybe you’re all about the numbers and looking to grow your social media fan base by leaps and bounds. Perhaps you want to collect information from potential new customers to market to over time. A growing number of companies, both large and small, are turning to Facebook-hosted campaigns to achieve these objectives.

Are Facebook promotions the right direction for your business?

By understanding and defining the goal of your campaign, you can better decide which Facebook promotion is right for you. Let’s break down the three basics to help you better understand which is best:

Facebook Sweepstakes: These types of promotions are seen far and wide across hundreds of industries. Easy to execute and with little barrier of entry, Facebook Sweepstakes are very successful if your key performance indicator (KPI) is email collection. Facebook Sweepstakes are typically low in cost and high in entry, but it’s important to keep in mind that this easy set-up and execution also comes with a lack of customer engagement and a true understanding of whose emails you are now armed with.