Facing pressure from marketers uploading video content on its platform, Facebook recently added features that it hopes will make the medium “more engaging and more flexible” on the social platform.
The most significant change is that videos will play with sound in your news feed, if the sound on your mobile device is enabled.
“With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” wrote product manager Dana Sittler, Product Manager and engineering manager Alex Li in a Facebook blog post.
Phones set to silent will not automatically play videos with sound, and Facebook offers a way for users to turn off the feature in their settings.
Though some users might moan over the change, the platform said it has received “positive feedback” from users on the test its run so far.
Facebook also announced a more friendly user experience for vertical videos, and introduced a “watch and scroll” feature, which enables users to watch a video in a thumbnail while you look through other posts on your timeline.