Some communicators might be willing to walk away from their social media account.
The daily hassle of scheduling and reposting content, mixed with sometimes unpleasant consumer interactions, can be exhausting. Plus, the immediacy of social media has drastically sped up the modern news cycle.
Doesn’t everyone want to just take a deep breath?
Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), many consumers aren’t ready to leave their online platforms behind. Facebook, in particular, retains considerable value for many users.
The service, is, of course, free to use, barring a few lethargic attempts by the company to monetize its user base through things like paying for stickers to use in Facebook Messenger. But flip the question around: What would users need to be paid to not use the service?