Facebook reveals the 4 factors that decide News Feed content

A great social media mystery is revealed.

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The factors that determine what items appear in a Facebook user’s News Feed.

During a press event last week, Facebook News Feed Product Manager Will Cathcart explained these factors to a roomful of reporters.

TechCrunch‘s Josh Constine was there to document the action and listed the four items:

If you interacted with an author’s posts before: If you ‘like’ every post by a page that Facebook shows you, it will show you more from that page.

Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.

Your interaction with posts of the same type in the past: If you always ‘like’ photos, there’s a better chance you’ll see a photo posted by a page.

If that specific post has received complaints by other users who have seen it, or the page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.”

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