Facebook rolls out new story ‘bumping’ feature

A modified algorithm for the posts that appear on users’ News Feeds means more than merely avoiding unwelcome photos of your friends’ kids, especially for brands.

Ragan Insider Premium Content
Ragan Insider Content

• It’s become overtaken by photos of our acquaintances’ children;
• The sponsored content is often preposterous;
• Other social platforms have become more intriguing;
• I don’t need to see how much fun other people are having every time I’m bored;
Seriously, the pictures of friends’ kids is completely out of hand.

Sure, we were just eight random 20- and 30-somethings on the north side of Chicago, so our experience is not entirely indicative of the state of the world’s largest social network, but these are problems that Facebook will be forced to combat if it wants to keep millennials using their service.

One way they’re doing it is to constantly tweak the algorithm that determines what users see when they log in. One such improvement is rolling out this week. Facebook details its biggest change:

“Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.