Facebook rolls out ‘want’ button for brands

The social network is calling the new feature Collections, and it’s currently available to a select number of brands.

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And soon on Facebook, you’ll be able to express that desire when it comes to a variety of products. Facebook is calling it Collections, and it is apparently a response to Pinterest’s growing popularity.

“People will be able to engage with these collections and share things they are interested in with their friends,” Facebook said in a statement. “People can click through and buy these items off of Facebook.”

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