Facebook Timeline: 5 things PR pros should know (update)

The new feature rolled out on Wednesday, and many community managers are scrambling to wrap their heads around it. Let us help.

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Here are a few:

The Today Show
New York Times

Facebook released an introduction and a basic how-to.

Here are five things from the new Timeline feature that PR pros and marketers should be paying attention:


Among the major changes is the fact that brands no longer have separate default landing pages for their Facebook presence. So all those dollars you put toward that welcome tab … sorry.

You’ll also need to update the icons for your tabs if you don’t want them to look terrible—so get cracking, PR pros!


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