Facebook to suppress clickbait headlines with new algorithm

The social media giant is putting its foot down on misleading articles—and their publishers. Here’s what marketers should know and how to adjust their strategies.

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Ragan Insider Content

For many social media users—and managers—clickbait headlines are problematic.

Though many have become savvy at spotting those pesky ads disguised as articles, every now and then, you find yourself clicking through a gallery of 10 images to try and find out where some celebrity is going on vacation…only to never actually know.

With its latest algorithm, Facebook is trying to change that.

It will penalize what it deems to be clickbait, or what brand managers call, “Headlines that intentionally leave out crucial information, or mislead people.” WEBINAR: Become a content machine and boost ROI. Attend ‘Content Strategy in 6 Steps’ virtually 8/18.

Facebook execs were pretty blunt about its plans in a recent Facebook newsroom post :

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