Facebook’s update enables users to ignore brand posts

The news feed change will give individuals the option to silence annoying promotional messages, potentially cutting marketers’ organic reach even more.

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The ridiculously difficult just became less possible.

Brands that want Facebook users to see their content are going to have an even tougher time making that happen now that the social networking giant is making another news feed change.

The spin: Facebook is giving more control to users to determine what shows up in their news feed.

The downside: Expect almost no reach on organic posts and diminished reach on your paid posts.

From Advertising Age:

People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What’s more, the company also introduced a way for people to dial down the number of posts they see from a given friend or brand, as opposed to completely hiding them.

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