Good morning, PR pros:
Social media was buzzing when NBCUniversal announced it was moving “The Office” from Netflix to its own streaming service. As if that wasn’t enough for “Netflix and chill” fans, “Friends” is moving to WarnerMedia’s streaming service, HBO Max. The series are Netflix’s most-watched shows, so expect Netflix to spend even more time and money creating original content.
Here are today’s top stories:
YouTube might be the preferred platform for social media influencers who create video content, but Facebook is courting them with several ways to monetize their efforts. These include subscriptions, which gives fans exclusive content for a $4.99 monthly fee, a dashboard for monitoring metrics and advertising opportunities, and a tipping feature called “Stars.”