Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

Also:  How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.

Good morning, PR pros:

Social media was buzzing when NBCUniversal announced it was moving “The Office” from Netflix to its own streaming service. As if that wasn’t enough for “Netflix and chill” fans, “Friends” is moving to WarnerMedia’s streaming service, HBO Max. The series are Netflix’s most-watched shows, so expect Netflix to spend even more time and money creating original content.

(GIF via)

Here are today’s top stories:

Facebook woos influencers with video creator tools

YouTube might be the preferred platform for social media influencers who create video content, but Facebook is courting them with several ways to monetize their efforts. These include subscriptions, which gives fans exclusive content for a $4.99 monthly fee, a dashboard for monitoring metrics and advertising opportunities, and a tipping feature called “Stars.”

Impress the boss: It’s not enough to select the proper platform for your organization’s online presence; you must also determine the best platform (and creator) to ensure your messages reach and resonate. With platforms fighting for influencers, be prepared for your audience to be on the move.

Related reading:


FROM OUR EXPERTS

How can your organization’s story cut through the noise online?

Ragan Consulting Group co-founder Jim Ylisela offers tips for brand managers to master brand journalism.

Starbucks’ Tie-Dye Frappuccino angers baristas

Starbucks debuted a new, limited-edition beverage made for Instagram photos:

The sugary concoction gained buzz online before its official launch as consumers clamored to order it. Starbucks employees are seeing red over the rainbow-hued drink, however. Many took to Twitter and other social media platforms to voice their displeasure.

Why you should care: A Starbucks employee told Business Insider: “It looks like it’s going to be the Unicorn Frappuccino all over again, which the company said they wouldn’t do again because of partner feedback… They don’t give a damn about us, and it’s obvious.” Ouch. If your next launch comes with employee backlash, beware: The negative buzz will probably cancel out positive headlines and media coverage.

Related reading:


NOT FOR PROFIT

American Red Cross recently issued a blood emergency, reporting that it has less than a three-day supply of most blood types after a holiday week with low donations. The organization tweeted and posted the message on Facebook, hoping to attract both online engagement and action from its visuals.

UK hits Marriott with $123 million fine for security breach

The United Kingdom Information Commissioner’s Office said it will fine Marriott International roughly $123 million over a security breach that exposed information for more than 339 million guests of the company’s Starwood’s chain.

Why you should care: The question is no longer if your organization will be the victim of a security breach, but when it will happen. Make cybersecurity a priority across your organization, including helping employees keep data safe and establishing a crisis response well ahead of a potential breach.

Related reading:


WHAT YOU SAID

Yesterday we asked for your No. 1 social media platform when it comes to executives’ online presences. Half of you said LinkedIn, with Twitter not far behind (40% said it’s the platform of choice).


QUESTION OF THE DAY

Many social media users are calling for a Home Depot boycott after news surfaced that the home-improvement chain’s co-founder, Bernie Marcus, plans to back President Donald Trump’s reelection campaign. Trump and others have tweeted in support of Home Depot.

How would you advise organizations’ leaders to navigate the increasingly rocky political landscape? How far do you think executives should venture into the conversation?

Tweet us your thoughts @bekiweki and under the hashtag #MorningScoop.


Photo by Terje Sollie from Pexels

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.

COMMENT