Good morning, PR pros:
Social media was buzzing when NBCUniversal announced it was moving “The Office” from Netflix to its own streaming service. As if that wasn’t enough for “Netflix and chill” fans, “Friends” is moving to WarnerMedia’s streaming service, HBO Max. The series are Netflix’s most-watched shows, so expect Netflix to spend even more time and money creating original content.
Here are today’s top stories:
Facebook woos influencers with video creator tools
YouTube might be the preferred platform for social media influencers who create video content, but Facebook is courting them with several ways to monetize their efforts. These include subscriptions, which gives fans exclusive content for a $4.99 monthly fee, a dashboard for monitoring metrics and advertising opportunities, and a tipping feature called “Stars.”
Impress the boss: It’s not enough to select the proper platform for your organization’s online presence; you must also determine the best platform (and creator) to ensure your messages reach and resonate. With platforms fighting for influencers, be prepared for your audience to be on the move.
- Facebook is adding chats back into its main app
- How to make maximum use of micro-influencers
- Infographic: Crucial video trends for communicators to follow
FROM OUR EXPERTS
How can your organization’s story cut through the noise online?
Ragan Consulting Group co-founder Jim Ylisela offers tips for brand managers to master brand journalism.
— PR Daily (@PRDaily) July 10, 2019
Starbucks’ Tie-Dye Frappuccino angers baristas
Starbucks debuted a new, limited-edition beverage made for Instagram photos:
The sugary concoction gained buzz online before its official launch as consumers clamored to order it. Starbucks employees are seeing red over the rainbow-hued drink, however. Many took to Twitter and other social media platforms to voice their displeasure.
Whoever created the tie-dye Frappuccino, from a Starbucks employee, we hate you.
— Tegan (@txyaws) July 9, 2019
Please…. please, please for the love of god please, be nice to your barista when this stupid tie-dye Frappuccino comes out. It’s going to be a pain to make, and it is not going to look exactly like it does in the ads.
— Lillirana (@LilliranaG) July 9, 2019
Why you should care: A Starbucks employee told Business Insider: “It looks like it’s going to be the Unicorn Frappuccino all over again, which the company said they wouldn’t do again because of partner feedback… They don’t give a damn about us, and it’s obvious.” Ouch. If your next launch comes with employee backlash, beware: The negative buzz will probably cancel out positive headlines and media coverage.
- Starbucks uses ‘Game of Thrones’ gaffe to lift its brand
- How personal stories from employees resonate on social media
- 6 types of PR pros based on Starbucks drinks
NOT FOR PROFIT
American Red Cross recently issued a blood emergency, reporting that it has less than a three-day supply of most blood types after a holiday week with low donations. The organization tweeted and posted the message on Facebook, hoping to attract both online engagement and action from its visuals.
We're issuing an emergency need for eligible individuals of all blood types to give now and help save patient lives following a busy Independence Day week. Make an appointment now: https://t.co/SVnOccS7Zo #BloodEmergency pic.twitter.com/7YMXLV4OcR
— American Red Cross (@RedCross) July 9, 2019
UK hits Marriott with $123 million fine for security breach
The United Kingdom Information Commissioner’s Office said it will fine Marriott International roughly $123 million over a security breach that exposed information for more than 339 million guests of the company’s Starwood’s chain.
Why you should care: The question is no longer if your organization will be the victim of a security breach, but when it will happen. Make cybersecurity a priority across your organization, including helping employees keep data safe and establishing a crisis response well ahead of a potential breach.
- Marriott updated hack report: Fewer affected but passports compromised
- Survey: Financial journalists see cybersecurity as No. 1 topic for 2019
- 9 tips for crafting and executing a crisis plan for a cyber breach
WHAT YOU SAID
Yesterday we asked for your No. 1 social media platform when it comes to executives’ online presences. Half of you said LinkedIn, with Twitter not far behind (40% said it’s the platform of choice).
— Beki Winchel (@bekiweki) July 9, 2019
QUESTION OF THE DAY
Many social media users are calling for a Home Depot boycott after news surfaced that the home-improvement chain’s co-founder, Bernie Marcus, plans to back President Donald Trump’s reelection campaign. Trump and others have tweeted in support of Home Depot.
How would you advise organizations’ leaders to navigate the increasingly rocky political landscape? How far do you think executives should venture into the conversation?
Tweet us your thoughts @bekiweki and under the hashtag #MorningScoop.