Facial recognition software: The brave new future of PR?

Sound too Minority Report for you? It shouldn’t. The technology’s been around for a decade, and it could become a part of your PR and marketing campaigns.

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Marketers are now getting into the game when it comes to clever uses of this technology. As the future of PR marches down the technological road, ask yourself the question, could facial recognition become part of your marketing mix? How could it be used in PR campaigns of the future? Too Minority Report for you? Think again.

Facial recognition is no longer the stuff of fiction, but a technology woven into our everyday lives. Take Facebook, for example: Facial recognition is key to the automatic picture tags applied to every photograph loaded onto the site.

Recognition and familiarity

Empirical studies have shown that when faced with too many choices, buyers will naturally gravitate to familiar sources. This instinct can be leveraged with the use of some high-tech facial recognition technology for successful marketing results.

Consider these possibilities:

• Logging into social platforms through facial recognition rather than usernames and passwords. Just a glance through the camera in your PC or mobile device and you can automatically have access to Facebook, Twitter or LinkedIn.

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