Call me optimistic (read: naïve) but it never fails to surprise me how often Twitter becomes a source of utter stupidity. At least it provides an entertaining source of material for the rest of us—and proof of the human race’s incessant grappling with commonsense. Yet even profoundly ignorant tweets from an online fashion retailer and a Wall Street Journal columnist on the recent Aurora don’t compare with these famous ill-conceived tweets that cost people their jobs.
Nevertheless, new research suggests that your company’s CEOs shouldn’t steer too far from Twitter and its fellow social media cohorts. Reports the Harvard Business Review, business execs are finally realizing the importance of social media when it comes to engaging consumers.