After just six quarters at the helm, Lands’ End CEO, Federica Marchionni, has stepped down
She came to the Midwestern brand after positions with Ferrari and Dolce & Gabanna. Her hiring was part of an effort to make the casual brand more fashionable with younger consumers.
Lands’ End stock has fallen 33 percent in the last year, and Marchionni’s tenure had been marked by a handful of missteps.
One such misstep happened in March when the brand was forced to apologize for featuring an interview that Marchionni conducted with the pro-choice advocate and political activist Gloria Steinem. Anti-abortion groups protested brand managers’ decisions to publish the article. Pro-choice advocates lambasted their taking it down.
The Lands’ End board of directors thanked Marchionni for her work on the brand’s behalf.
Chairwoman Josephine Linden said that the ousted exec was: