FedEx responds to simmering PR disaster caused by viral video

A video of a FedEx delivery person tossing a computer monitor over a fence has amassed more than 4.5 million views on YouTube. The company has addressed the problem, but is it enough?

Ragan Insider Premium Content
Ragan Insider Content

It shows a FedEx delivery person tossing a computer monitor over a fence. Thus far, it’s grabbed more than 4.5 million views on YouTube. Here you go:

Bad news for FedEx—particularly its PR team, which, instead of taking off early for the holidays, is most likely working to put the situation to rest.

In an attempt to squelch the emerging firestorm, FedEx took to social media, issuing a series of tweets and a blog post in which it explains that the company apologized to the the customer who received the monitor and made good.

In the blog post, titled “Absolutely, Positively Unacceptable,” FedEx executive Matthew Thornton III said:

“I want you to know that I was upset, embarrassed, and very sorry for our customer’s poor experience. This goes directly against everything we have always taught our people and expect of them. It was just very disappointing.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.