FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

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Good morning, PR pros:

An eight-year-old is the top earner on YouTube for 2019 after earning $26 million for his videos on his channel, “Ryan’s World.”

The channel used to be called “Ryan ToysReview” and consisted mainly of “unboxing videos” in which Ryan opened toys and played with them. Despite the popularity of channels aimed at children, YouTube has run into trouble over children on its platform, settling with the FTC for $170 million over claims it was collecting the information of children using its platform without consent.

In second place, according to Forbes’ list, is the channel “Dude Perfect,” where a group of friends film their attempts of impossible feats, like making a basketball shot out of a helicopter.

How are you going to use video to draw a crowd in 2020? Share your thoughts with our hashtag #MorningScoop.

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