Fiesta Movement shifts into second, keeping buzz alive

Although the Ford Fiesta won’t hit U.S. dealers until the summer, the automaker created buzz for the car thanks to its social media campaign, the Fiesta Movement, which put 100 people behind the wheels of a Fiesta for six-months. The drivers, or “agents,” as they were called, documented the experience through social media channels. “Now, Ford has launched Chapter Two of the campaign,” ’s Jessica Levco reported. “This chapter involves 20 pairs of ag…

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