Finalists named for the 2015 Digital PR & Social Media Awards

We asked for the best in all things digital PR communications and social media. See who made it as a finalist in the 2015 Digital PR & Social Media Awards.

Our call went out for inspired work in digital PR and communications and use of social media. Entries poured in from around the world.

Our entrants sent us remarkable projects that were unique, creative and most important, successful. We saw the power of digital communications and social media harnessed by imaginative minds.

Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. The judges labored mightily over the entries, narrowing the competitors down to this, the list of finalists.

Now, the judges will scrutinize our finalists once more, and we will announce the category winners in late August.

To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us. We assure you it was very hard work to narrow the field.

Congratulations to the finalists.

Best Use of Digital & Social Media for Brand Awareness

  • 451 Marketing for Dancing Deer Baking Company, Sweet Success for Dancing Deer
  • CGI, Use of Digital & Social Media for Brand Awareness
  • Genedigi MSLGROUP, Crowdsourcing Brand Loyalty: Huawei Fan Celebration
  • Los Angeles County Museum of Art (LACMA), @lacma_museum on Snapchat
  • Raytheon, Raytheon: 2014 Social Media
  • Rise Interactive (with WindmillNext) for Clorox S.O.S, Who Knew: Soap Pads’ Digital Debut
  • SHIFT Communications for Tintri, Playing Catch Up On Twitter

Cause Awareness

  • CLS Strategies for Impact Iran, Promises Made, Promises Broken: Protecting Human Rights in Iran
  • ENMAX Corporation, Lighting Up Alberta
  • Intel Security and Discovery Education, Intel Security Digital Safety Program
  • Russell Herder for Minnesota Department of Human Services, Know the Dangers
  • Stratacomm for Hearth, Patio & Barbecue Association, Utahns for Responsible Burning

Community Engagement

  • American Youth Soccer Organization, #WearYourAYSO
  • Biosector 2 for Sunovion Pharmaceuticals Inc. for Sunovion Pharmaceuticals Inc., The Mental Health Listening & Engagement Tour
  • Bristol PR & Communications for Miami-Dade County Fair & Exposition, Support The Youth Fair Social Media Campaign

Content Marketing/Brand Journalism

  • 451 Marketing for Urbini, Bidding Mom Voyáge to Moms Worldwide
  • Cisco, Cisco’s The Network
  • Navy Federal Credit Union, Content Marketing
  • The Coca-Cola Company, Coca-Cola Journey
  • Thomson Reuters, Legal Current content marketing
  • Transamerica, Transamerica Blog
  • University of Utah Health Care, Health Feed Blog

Event Promotion

  • Brownstein Group for Auto Show Dealer’s Association of Greater Philadelphia, 2015 Philadelphia Auto Show
  • CGI
  • Federal Reserve Bank of Atlanta, 2015 Financial Markets Conference: Central Banking in the Shadows — Monetary Policy and Financial Stability Postcrisis
  • Genedigi MSLGROUP for Huawei, Crowdsourcing Brand Loyalty: Huawei Fan Celebration
  • iMiller Public Relations for Open-IX, Open-IX Americas Interconnection Summit
  • Ogilvy & Mather Amsterdam for Philips Benelux, Dutch Masters of Light
  • Transamerica, Tomorrow Chaser

Executive Communications

  • Ericsson for Ericsson BUSS, Count me in!
  • Humana, Inc., Buzz: 42,000+ Associates Thriving Together
  • Healthcare
  • 451 Marketing for NxStage Medical, Your NxStage Starts Now
  • Boston Children’s Hospital, Pediatric health care website
  • Healthways SilverSneakers Fitness, Richard L. Swanson Inspiration Award 10th Anniversary
  • Humana, Inc., HumanaHope: Inspiring Health

Visuals

  • Cisco, Cisco Capitalizes on Real-Time Trending Conversation
  • Georgetown University Center on Education and the Workforce, The Economic Value of College Majors
  • Neustar, Make Identity Matter with Non-Intuitive Insights
  • Studio-C by Matter for Kepware Technologies, Kepware Technologies
  • Text100 for IBM, IBM CELEBRATES THE 50TH ANNIVERSARYOF THE MAINFRAME
  • Transamerica, Transform Tomorrow Tumblr
  • Vladimir Jones for Sizzler, Sizzler Gets Their Sizzle Back

Video

  • Allen Institute, Allen Cell Types Database: Understanding the fundamental building blocks of the brain
  • Axiom Marketing Communications for SelectQuote, PayCheck Dollar – DRTV
  • Liberty Mutual Insurance, Stop-Motion Video Series
  • Liberty Mutual Insurance, Honoring those that Protect – Liberty Mutual National Firemark Award
  • MasterCard, MasterCard CEO Ajay Banga “Promotes” 4th Grader to Future CEO
  • Matter Communications for Boys & Girls Club of South Boston, Boys & Girls Club of South Boston: Campaign to Donate
  • Metrolink, Take Metrolink to the Coast Video

Websites

  • Cisco, Cisco’s The Network
  • DigitasLBi for Memorial Sloan Kettering, “Specializing in You” Website Redesign
  • Durham Convention & Visitors Bureau, Redesign of www.durham-nc.com
  • Klick Inc. for Boehringer Ingelheim Pharmaceuticals, Inc., PRADAXA® Website Revitalized
  • Klick Inc. for Astellas Pharma US, Inc., MYRBETRIQ® Website Rebuild
  • Klick Inc. for Taiho Pharmaceutical Co. Ltd., Taiho Oncology, Inc. Brand Development and Corporate Website Design & Development
  • SevenTwenty Strategies for Federation of American Hospitals, FAH.org Website Redesign

Best Campaigns

Marketing Campaign

  • Bosch Automotive Service Solutions, Diagnostics for Life
  • Genedigi MSLGROUP for Dongfeng Citroën, Dongfeng Citroën C3-XR: “When I say, Go!”
  • Gregory FCA for Penn Mutual, Penn Mutual: The New Communications Paradigm
  • Klick Inc. for Acorda Therapeutics, AMPYRA Moment of Truth – Digital Campaign
  • Klick Inc. for Novartis Pharmaceuticals Corporation, ZYKADIA Brand Launch
  • University of Utah Health Care, U Vas Madness
  • VSP Vision Care, VSP EnVision Digital Newsletter

Media Relations Campaign

  • Bhava Communications for Narrative Science, AI: a New Frontier
  • Cornerstone for BitTorrent, BitTorrent Is Not a Crime
  • Discovery Education, Discovery Education Math Techbook
  • Purple Door Communications for Fresh Step Litter

Multi-Media Campaign

  • Genedigi MSLGROUP, Dongfeng Citroën C3-XR: “When I say, Go!”
  • KAUST, Shaheen Supercomputer Campaign
  • Liberty Mutual Insurance, Honoring those that Protect – Liberty Mutual National Firemark Award
  • Russell Herder for American Society of Interior Designers, 40th Anniversary

PR Campaign

  • Blonde 2.0 for Yo, Yo Launch
  • Genedigi MSLGROUP, Dongfeng Citroën C3-XR: “When I say, Go!”
  • PMK·BNC for Audi of America, Audi: “Barely Legal Pawn”
  • Think Jam for Twentieth Century Fox Home Entertainment, The Fault in Our Stars Home Entertainment Campaign
  • Weber Shandwick for Suave Professionals, Natural Infusion Launch

Social Media Campaign

  • Cardinal Health, https://www.facebook.com/RNspire
  • DEVENEY for Windsor Court Hotel, 30 Ways to Give Back
  • Identity for SEA LIFE Michigan, SEA LIFE Michigan Opening
  • Kona Ice, #CelebrateLife
  • Ontario Medical Association, #CareNotCuts Campaign
  • RF Binder for Truvia, Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia® Brand
  • Weber Shandwick for Unilever, Suave Professionals, Suave Professionals® #DateNightHair with The Bachelorette

Specialty Campaign

  • Booz Allen Hamilton for U.S. Navy 21st Century Sailor Office, Keep What You’ve Earned
  • Bosch Automotive Service Solutions, Diagnostics for Life
  • Huge, Inc. for Pfizer, Get Old – Fear Less. Live Longer.
  • KAUST, Shaheen Supercomputer Campaign
  • R&R Partners for Las Vegas Convention and Visitors Authority, #IDoRedo
  • SPM Communications for Michaels, Michaels Makers Campaign
  • Transamerica, Social Media State of Financial Literacy

Viral Campaign

  • Blonde 2.0 for Yo, Yo – The one word campaign
  • PMK·BNC for Audi of America, Audi: “Barely Legal Pawn”

Best Digital & Social Media Activity

Blog

  • Bosch Automotive Service Solutions–OTC, Technician’s Corner
  • Boston Children’s Hospital, Thriving: Boston Children’s Hospital’s Pediatric Health Blog
  • Cardinal Health, http://www.cardinalhealth.com/us/preview/essential-insights
  • Cisco
  • IW Group for McDonald’s New York Tri-State, McDonald’s New York Tri-State Website Revamp
  • The Hoffman Agency for Endicia, Bringing Storytelling to Shipping: The Art of Corporate Blogging
  • Transamerica, Transamerica Blog

Contest/Game

  • Bosch Automotive Service Solutions, Technician Challenge Tour
  • Ketchum, Inc. for Avocados From Mexico, #CelebrateCinco
  • Klick Inc. for Astellas Pharma US, Inc., Astellas Interactive Leaderboard Challenge
  • Michelin North America, Inc., Michelin Quest for Adventure: 125th Anniversary Geocaching Contest
  • Navy Federal Credit Union, #TributeTrivia
  • Porter Novelli Mexico for Gillette Mexico, #RastrilloVengador
  • Transamerica, Trick Shot Contest

Digital Service/Product Launch

  • Discovery Education, Discovery Education Math Techbook
  • RF Binder for Truvia, Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia® Brand
  • Transamerica, TeamTransamerica.com Launch

Event or Stunt

  • Bosch Automotive Service Solutions—OTC, Technician Challenge Tour
  • Brenau University, Surprise Reunion With Deployed Daughter at Graduation
  • Cisco, Cisco Unveils Detected Documentary at SXSW
  • Genedigi MSLGROUP for Huawei, Crowdsourcing Brand Loyalty: Huawei Fan Celebration
  • Klick Inc., MUSE
  • Simonton Windows, PetView Windows April Fool’s Joke

Live Chat

  • Capstrat for Quotabelle, Quotabelle Inaugural White House STEM Heroes Edit-a-thon Tweet Chat
  • Cisco
  • Commonground/MGS, SWAY Public Relations Milk Processor Education Program (MilkPEP), Milk Life Lo Que Nos Hace Fuertes #HerenciaLeche Hispanic Heritage Twitter Chat
  • Navy Federal Credit Union, Let’s Talk Q&A Series
  • Think Jam for Twentieth Century Fox Home Entertainment, Fox Home Entertainment Brings the Feels with A Global Twitter Viewing Party for The Fault in Our Stars
  • S. Fish and Wildlife Service, Live Webcast from the Wildlife Forensics Lab
  • USC Shoah Foundation in partnership with Discovery Education, Auschwitz: The Past is Present Virtual Experience

Microsite or Custom Website

  • Matter Communications for FootJoy, FootJoy Your Glove Your Game: Golf Glove Guide
  • Navy Federal Credit Union & 15Four, Small Business Week
  • R&R Partners for Las Vegas Convention and Visitors Authority, GeoVegas
  • Text100 for KAYAK, KAYAK 2015 Travel Hacker Guide
  • Transamerica , Finfluencer

Best Use of

Facebook

  • Aflac & Big Fuel, The Aflac Duck: A Facebook Friend Indeed
  • Cardinal Health, Cardinal Health Empowers Nurses through RNspire
  • Identity for SEA LIFE Michigan, SEA LIFE Michigan Opening
  • Martino Flynn for The Mentholatum Company, Softlips Cube Increases Facebook Engagement
  • Metrolink, Metrolink Facebook Page
  • Zócalo Group for HORMEL® Chili, HORMEL® Chili 50 States of Chili

Instagram

  • Anthropologie, Best Instagram
  • LifeProof, #LiveLifeProof
  • NAIT (Northern Alberta Institute of Technology), Best Use of Instagram
  • Raytheon, Raytheon instagram Launch
  • Reebok International, Ltd., JJ Watt Reaches New Heights with Reebok
  • VisitBritain, InstaMeet on the Move

LinkedIn

  • CGI
  • Text100 for Lenovo, Creating a Community: Lenovo Partner NA LinkedIn Group
  • The Hoffman Agency for Zix Corporation, Setting the Standard for LinkedIn Success

Twitter

  • Baltimore, Gas and Electric
  • CGI, Using Twitter to build a following: The CGI Story
  • PR Newswire
  • Transamerica, Finfluencer
  • Transamerica, #HaveAPlan Twitter Trend
  • Weber Shandwick for Unilever, Suave Professionals, Suave Professionals® #DateNightHair with The Bachelorette
  • Zócalo Group for Hormel Foods – SKIPPY® Peanut Butter, SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven

Grand Prize

Best Digital PR Campaign

  • CLS Strategies for COMPTEL, NTCA -The Rural Broadband Association, ITTA – The Independent Telephone & Telecommunications Alliance, Don’t Comcast the Internet
  • Eastern Virginia Medical School, #Felinethropy #GiveRightMeow Campaign
  • KAUST, Shaheen Supercomputer Campaign
  • New York-Presbyterian Hospital, New York-Presbyterian Pet Therapy

Best Social Media Campaign

  • 451 Marketing for Dancing Deer Baking Company, Sweet Success for Dancing Deer
  • Anthropologie, Best Social Media Campaign – #DearAnthro
  • Navy Federal Credit Union, #JoinTheFamily
  • Schneider Electric India, Inclusive Smart Cities
  • Vladimir Jones for Sizzler, Sizzler Gets Their Sizzle Back
  • Weber Shandwick for Unilever, Suave Professionals, Suave Professionals® #DateNightHair with The Bachelorette

COMMENT

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.