Finalists named for the 2015 PR Daily Awards

Our most popular awards program of the year received some incredible work from some very talented communicators. See who made it as a finalist.

We couldn’t think of a better way to kick-off the 2015 awards programs than with our most popular contest: the one, the only 2015 PR Daily Awards.

We looked to showcase work on the most important projects you undertook; projects that test to the utmost your highest PR and communications skills. You shared with us your very best work from 2014.

With nearly 250 entries from around the world, the PR Daily Awards continues to be our most popular awards program. The judges labored over the entries, narrowing the competition down to this finalist list.

Now, the judges will examine these finalists one more time, and we will announce the category winners in a special edition on PR Daily in June.

To everyone who entered this year’s PR Daily Awards, we thank you for sharing your remarkable work with us. We assure you it was not easy to narrow the field.

Congratulations to the finalists.

Best Annual Report

  • Cardinal Health, Cardinal Health 2014 Digital Annual Report: An Interactive User Experience
  • Kaplan University, 2013-2014 Annual Academic Report
  • Novartis International AG, Annual Report 2014
  • OCC, OCC Annual Report – Looking Back Moving Forward, 40 Years

Best Blog

  • Cardinal Health, Cardinal Health Thought Leadership: Essential Insights
  • Cisco, Cisco Blog Social Rewards Program
  • Nebo, Nebo Blog
  • SHIFT Communications for H&R Block, H&R Block Grows Audience Share and Engages Hispanic Community with Block Talk Blog
  • SpareFoot, The SpareFoot Blog
  • Team Horner, AquaCal Blog
  • The Hoffman Agency for Endicia, The Death of Company Blogging and the Rise of Thought leadership

Best Branding Campaign

  • 20:20 MSL for Logitech, Logitech, from techie to lifestyle partner
  • Genedigi MSLGROUP for Huawei, Crowdsourcing Brand Loyalty: Huawei Fan Celebration
  • Golin for Magnum Ice Cream, America’s Most Fashionable Chocolate Dessert
  • Jive Software, Jive Re-Branding
  • North Strategic for Canadian Tire Corporation, We All Play For Canada
  • PMK*BNC for Activision Publishing, Inc., Destiny Branding: Introducing a New
  • Video Game Franchise
  • Porter Novelli for Scholastic Inc., Scholastic’s Open a World of Possible

Best Cause-Related Marketing

  • Barkley and Crossroads for Vanity Fair, Women Who Do LiftTOUR by Vanity Fair Lingerie
  • Hill+Knowlton Strategies for Aviva, Awkward Conversations
  • Hill+Knowlton Strategies for Western Union, #passforschool
  • Nebo for Atlanta BeltLine Partnership, Build the BeltLine Campaign
  • Ruder Finn for Novartis, Straight Talk Acromegaly
  • SHIFT Communications for Toyota, The Fight Against Distracted Driving
  • Three Square Food Bank and The Firm Public Relations & Marketing, Go Orange Day 2014

Best Community Relations Campaign

  • Babson College, Lemons are For Learning: Lemonade Day Boston
  • Bellmont Partners for Public Art Saint Paul, CREATE: The Community Meal
  • TTNET, Accessible Tivibu
  • MasterCard, Girls4Tech
  • Molina Healthcare, Inc., Rock Your Workout
  • MWW for Men’s Wearhouse, MWW Helps Men’s Wearhouse Suit Up For The 2014 National Suit Drive
  • Paul Werth Associates for National Safe Boating Council, Wear It!

Best Content Marketing/Brand Journalism

  • 451 Marketing for Urbini, Bidding Mom Voyage to Moms Worldwide
  • Cisco, The Network
  • Greentarget for DLA Piper, Global Women’s Leadership Summit
  • Gregory FCA for Penn Mutual, Penn Mutual: The New Communications Paradigm
  • MediaSource for The Ohio State University Wexner Medical Center, Medical First: Man Moves Paralyzed Hand with His Own Thoughts
  • Team Epiphany for Heineken, #Heineken100 2014

Best Corporate Social Responsibility

  • Bacardi Limited, Good Spirited: Building a Sustainable Future
  • Bayer CropScience/Porter Novelli/Mastermind Involvement Marketing, #Thankful4Ag Campaign
  • TTNET, Creating Shared Value
  • MasterCard, Girls4Tech
  • North Strategic for Canadian Tire, Jumpstart Charities Red Ball Campaign 2014
  • Pioneer Services, Pioneer Services CSR Program for Military Families
  • TCC, Culture of Good at TCC

Best Crisis Management

  • AMR, Ebola Crisis: AMR Was Prepared
  • Dallas Forth Worth International Airport, 2015 Ebola Crisis Communications Response

Best Event Marketing

  • Access Communications for Facebook, Meeting Face-to-Facebook
  • Crossroads for Lee Jeans, Lee Jeans Pants Party at Dad 2.0 Summit
  • Genedigi MSLGROUP for Huawei, Crowdsourcing Brand Loyalty: Huawei Fan Celebration
  • Genedigi MSLGROUP for Dongfeng Citroën, Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest
  • Inspire PR Group for Ohio Poultry Association, Presidential Turkey 2014
  • Racepoint Global for Samsung Strategy and Innovation Center, Samsung Strategy and Innovation Center: Challenging Innovators to Create a Healthier World
  • The Howard Hughes Corporation, B&P Public Relations and Crowd Siren Social Media for The Howard Hughes Corporation, Downtown Summerlin Grand Opening

Best Global PR

  • Bacardi Limited, Good Spirited: Building a Sustainable Future
  • Dallas Fort Worth International Airport, DFW 2014 Air Service Development Mission to China
  • DeVries Global for Procter & Gamble , SK-II Beauty Circle
  • Hill+Knowlton Strategies for Bombay Sapphire, Imagination Series
  • Stein IAS for Trelleborg Marine Systems, The performance people

Best Health/Fitness Campaign

  • Burson-Marsteller & Ruder Finn for Novartis Pharmaceuticals Corporation , Our Voice in Song
  • Hill+Knowlton Strategies for Roche, SelfieChek
  • Lippe Taylor for Nature’s Bounty Optimal Solutions Hair, Skin & Nails, Beauty From The Inside Out: 30 Day Challenge
  • Zeno Group for Merck Vaccines, Lifetime of Vaccines 2014 Campaign

Best Infographic

  • ICMA-RC, ICMA-RC Awards Infographic
  • Matter Communications for LoJack, LoJack Annual Vehicle Theft Recovery Report
  • Paul Werth Associates for National Safe Boating Council, Ready, Set, Wear It! Life Jacket World Record Day
  • The Hoffman Agency for City of Fremont Manufactures Visibility on National Manufacturing Day, City of Fremont
  • Think Jam Inc. for Twentieth Century Fox Home Entertainment, Wrong Turn 6 Home Entertainment Campaign – Infographic

Best Location-Based Campaign

  • 451 Marketing for HP Hood, Hood Cream Rises to the Top with Title Sponsorship
  • MSLGROUP China for Foshan Lingnan Tiandi , Foshan Lingnan Tiandi: A Food-spot for Millennials
  • MSLGROUP in Taiwan for HONG KONG TOURISM BOARD, Next Stop, Hong Kong
  • Porter Novelli Australia for Greyhound Racing Victoria, Every Greyhound Has a Story
  • RMS, RMS @ 25 Years: “Best Kept Secret” No Longer
  • Tamer Comunicação for MasterCard Brazil, São Paulo Não Tem Preço (Priceless São Paulo)
  • Team Epiphany for evian/Danone Waters of America, evian Bottle Service

Best Mobile Campaign

  • ICMA-RC, ICMA-RC Mobile App Campaign
  • MSLGROUP China for Foshan Lingnan Tiandi , Foshan Lingnan Tiandi: A Food-spot for Millennials

Best Online Newsroom

  • Amway, Online Newsroom
  • Cherokee Nation and Cherokee Nation Businesses, Anadisgoi.com
  • Cisco, Cisco’s The Network
  • McGallen & Bolden Pte Ltd, microwire.info online newsroom platform
  • The Coca-Cola Company, Coca-Cola Journey

Best Pitch

  • Affect Inc. for INTTRA
  • AR|PR for Fitnet, Adapting to the News Cycle – Fitnet’s Apple Health Integration Launch
  • GennComm for Wicked Cool Toys, Girl Scout Cookie Oven
  • GennComm for Wicked Cool Toys, National Cat Day — Cat Paw
  • Ontario Nurses’ Association for Sheree Bond, Media Relations Officer, Behind the Front Lines
  • The Howard Hughes Corporation and Faiss Foley Warren for The Howard Hughes Corporation, A Tale of Two Downtowns
  • UPRAISE Marketing + Public Relations for Humane Society Silicon Valley, Eddie the Terrible

Best PR on a Shoestring

  • Geben Communication for Hello Fearless, Thinking Inside the Box to Launch the Hello Fearless Movement
  • JLL for Stropiq, Williston Crossing: Phase 1: Building National Momentum
  • KC Projects for Full Moon Bar-B-Que, “Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge”
  • Landis Communications Inc for Out & Equal Workplace Advocates, Out & Equal Inaugural Public Relations Campaign
  • Nebo, Choose ATL

Best Press Event/Media Tour

  • Diamond Public Relations for Aruba Marriott Resort & Stellaris Casino, Taste of Aruba in NYC – Aruba Marriott
  • DStreet and the Farm Credit National Communications Team for Farm Credit, Creating Economic Opportunity in Rural America with Farm Credit
  • Hill+Knowlton Strategies for Twentieth Century Fox Home Entertainment, Flippin’ Sweet! Fox Searchlight’s #1 Selling Home Entertainment Release – Napoleon Dynamite – Celebrates 10 Sweet Years
  • Hill+Knowlton Strategies for Procter & Gamble (Always), In Her Shoes
  • PMK*BNC for Activision Publishing, Inc, Activision Publishing, Inc.: “Skylanders Trap Team” Reveal
  • NORAD/NORTHCOM and Raytheon Integrated Defense Systems, First Flight: JLENS Media Day
  • SHIFT Communications for Toyota, Throwing it Back with Toyota Arcade

Best Product/Service Launch

  • Access Communications for 2K, NBA2K15 NBC Takeover
  • Asylum Public Relations for Downy Wrinkle Releaser Plus
  • Crossroads for Dairy Queen, DQ Blizzard Battle
  • Gregory FCA for International Securities Exchange ETF Ventures, Changing Cyber Security from a Dirty Word to an Investment Opportunity
  • O’Reilly DePalma with WS&A for DXV by American Standard, DXV Reimagines Design Industry Public Relations
  • SEED FACTORY for Werner Co., Podium Ladder Product Launch: Introduction of an Entirely New Category of Ladders
  • Weber Shandwick for Unilever, Suave Professionals , Suave Professionals® Natural Infusion Launch

Best Digital Publication

  • Cisco, Cisco’s Focus
  • CSC, CSC World
  • ICMA-RC, ICMA-RC’s RealizeRetirement® Brochure
  • Kalypso, Viewpoints on Innovation
  • MailerMailer, 2014 Email Marketing Metrics Report
  • RIESTER for Aramark, Aramark 2014 Environmental Stewardship Report

Best Print Publication

  • AARP, Meet Medicare
  • Cherokee Nation/Cherokee Nation Businesses, Anadisgoi magazine
  • Cherokee Nation/Cherokee Nation Businesses, Where the Casino Money Goes
  • Crossroads for ITC Holdings Corp., ITC Community Report
  • Ontario Nurses’ Association for Sheree Bond, Media Relations Officer, Speakers Bureau
  • PMK*BNC for Activision Publishing, Inc., Newsweek’s Destiny Collector’s Edition

Best Publicity Stunt/Guerilla Marketing

  • Blue Flame Agency for CIROC Ultra Premium Vodka, Step Into the Circle Launch Event
  • GennComm for Wicked Cool Toys, Cat Paw — David Letterman
  • Masimo, MightySat – Spectacle Meets Science
  • Molina Healthcare, Thanksgiving Food Giveaways
  • Molina Healthcare, Inc., Personal Hygiene Kit Giveaway
  • MSLGROUP in Taiwan for HONG KONG TOURISM BOARD, Next Stop, Hong Kong
  • Zeno Group for Jockey International, Inc., JOCKEY SUPPORTS MADISON BUMGARNER’S GREATNESS

Best Social Media Campaign

  • 451 Marketing for Dancing Deer Baking Company, Sweet Success for Dancing Deer
  • Internet Marketing Inc. for Rock ‘n’ Roll Marathon Series, Which Running Destination Fits Your Personality Quiz
  • Martino Flynn, LLC for The Metholatum Company, Softlips Back-to-School Launch
  • MWW for National Academy Of Television Arts And Sciences (NATAS), Saving The Daytime Emmy® Awards From Becoming A Daytime TV Rerun
  • Rainier Communications, On a Mission – Tell the Rest of the World
  • Raytheon, Raytheon Veterans Day Campaign
  • The Clorox Company with Ketchum for The Clorox Company, The Clorox Ick Awards

Best Traditional Campaign

  • 451 Marketingfor NxStage Medical, Your NxStage Starts Now
  • Aflac and Hill+Knowlton Strategies, The 2014 Aflac WorkForces Report: Providing insightful research for important benefits decisions
  • Dalton Agency for The Georgia Centers of Innovation, LAUNCHING THE NEXT GREAT AEROSPACE FRONTIER: UNMANNED AERIAL VEHICLES
  • Version 2.0 Communications for Panjiva, Panjiva: Standing out Amid the Alibaba IPO
  • Water & Wall Group for NEPC, NEPC Endowments and Foundations Poll
  • Weber Shandwick for Unilever, Suave Professionals, Suave Professionals® Natural Infusion Launch

Best Use of Facebook

  • Cardinal Health, Cardinal Health Empowers Nurses through RNspire
  • Healthways SilverSneakers Fitness, Richard L. Swanson Inspiration Award 10th Anniversary
  • Markstein for Baptist Health System, Baptist Health System Facebook Page Integration
  • Molina Healthcare, Social Listening & Engagement in the Age of HIPAA

Best Use of Twitter

  • The Clorox Company with Ketchum for The Clorox Company, The Clorox Ick Awards
  • Weber Shandwick for Unilever, Suave Professionals , Suave Professionals® #DateNightHair with The Bachelorette

Best Website Launch

  • Durham Convention & Visitors Bureau, www.durham-nc.com Website Redesign
  • Kalypso, Kalypso.com Web Site Launch
  • Lippe Taylor for Shinogi, WomenTakeCharge.com
  • Markstein for Wags ‘n Whiskers, Wags ‘n Whiskers Website
  • Markstein, Spoon & Ladle Soup Co. Website Development
  • RFI Studios, Beard Duel
  • Tri-State Generation and Transmission Association, Inc., Intranet Redesign Project

Grand Prize: PR Campaign of the Year

  • Aflac and Hill+Knowlton Strategies, The 2014 Aflac WorkForces Report: Providing insightful research for important benefits decisions
  • Hill+Knowlton Strategies for Twentieth Century Fox Home Entertainment, The Grand Budapest Hotel Gets LEGO Makeover For Twentieth Century Fox Home Entertainment’s Blu-ray Release
  • Intuit, Inc. and Access Communications for Intuit, Small Business Big Game
  • MWW for National Academy of Television Arts and Sciences (NATAS), Saving the Daytime Emmy® Awards from Becoming a Daytime TV Rerun
  • Stein IAS for Trelleborg Marine Systems, The performance people
  • The Hoffman Agency for Alcatel-Lucent, Big Bang Reboots PR for Bell Labs
  • Weber Shandwick for Unilever, Suave Professionals , Suave Professionals® Natural Infusion Launch

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