Marketing Financial Times defines ‘meme’—and identifies the emerging ones Not sure what a meme is? Don’t worry. This story will help define it. Plus, you get to see a video of Keyboard Cat! By Kevin Allen@kevin_j_allenOct. 20, 2011 SHARE Ragan Insider Premium Content Take Maru, the Japanese cat with more than 100 million views on YouTube. Maru, as the Financial Times points out in a recent article, is a meme. The FT article identifies the emerging types of memes. No longer just viral videos, Photoshop and Tumblr have spawned new, exciting memes. There’s disaster girl. And LOL cat. And Princess Beatrice’s hat. Then there are the action-oriented memes, like planking and flashmobs, which brands have used to their advantage. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.