‘Find your voice!’ OK, sure, but how?

Many say that the way to attract readers to your brand’s content is by having a distinct online personality, but you can’t force it.

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There’s a big problem with that, though. How are you supposed to find a voice when all of them seem to be taken?

Not literally taken, of course; there’s nothing technically stopping you from using another company’s voice. But how does that separate you from the hordes of other new businesses out there?

Your own voice is your own

The important thing to remember when trying to find a voice for your business is that you already have a unique voice: your own. Many people forget that their own perspective on life and business is different from everyone else’s. You don’t have to do anything else to make it unique.

Another area that relies a lot on “voice” is creative writing. Writers struggle with finding a unique voice only to discover way down the road they already had one. It just takes a certain degree of confidence to use it correctly.

Another similarity between the two worlds is the adage, “There’s nothing new under the sun.” In other words, all the stories have been told; you’re just doing a take on a familiar theme. The same could be said for your business’s voice. You’re not trying to reinvent the wheel; you’re just trying to relate to your customers. Sometimes it’s much simpler than we think.

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