Fire your social media director: Why this role will soon be obsolete

If Paul Dunay is correct — and you’re the one in charge of social media at your company — then you had better start touching up that résumé. It’s not that social media’s popularity will wane, said Dunay, who is chief of social marketing at Avaya. Quite the opposite. It will become so ubiquitous that companies will hurt themselves by confining social media to a silo, like PR or advertising. “Ideally, I think you need to treat the role of the director of social…

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