Five corporate communication clichés

Although communicators don’t like to admit it, they have their own clichés and nonsense phrases

Communicators love to hold corporate clichés up to ridicule. Which only makes sense: Most communicators are writers by trade, and they make their living using words. So it’s only natural that the many nonsense words in corporate America get under their skin.

But communicators need to realize something. There are conversations taking place at business conventions that might surprise them. Sneak into a management conference and you’ll no doubt see a scene or two like this one:

Two senior managers are sitting in the hotel bar, drinking. They’re not worried about buying rounds, because they have lavish expense accounts. And besides, they both make more money than the entire communications departments at their respective companies combined.