Five standouts in YouTube marketing

Though it’s unrealistic for companies to think a sponsored YouTube channel will attract millions of views right away, the video-sharing site does represent a great opportunity for marketers to reach consumers, said Catherine-Gail Reinhard, a creative director at Videasa, an agency that focuses on creating video infotainment for the web. On , Reinhard shared five YouTube marketing case studies that include videos from Home Depot to the Ford modeling agency.

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