Flipboard: The ‘next big thing’ for public relations

This online flippable magazine format combines visuals, mobility and custom content curation—a trifecta for attracting consumers and followers to your brand.

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The digital social magazine app aggregates online content and displays it in a lush, four-color magazine format. You “flip” the pages as you scroll through magazines focusing on topics that interest you.

Entertaining. Striking. Mobile.

Flipboard was introduced to the marketplace in 2010 and now has more than 100 million readers who have downloaded the app. It’s adding 250,000 readers a day.

“Flipboard has been working hard over the last few years to build an app that makes reading stories on mobile and tablet devices as engaging as flipping through a magazine,” says Ryan Lawler of techcrunch.com. “Those readers are flipping about 8 billion pages per month, and that number continues to grow.”

Flipboard combines the power of the Internet with the look and feel of high-end print publications—providing a bridge from traditional print to the digital world, which is especially helpful for old-school clients who haven’t embraced the Web.

It’s also easy to use.

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