Focusing on customer service as part of your marketing strategy

Just saying you care about your customers doesn’t make it so. You’ve got to make sure your policies support your sentiment.

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To be successful in business, customers are a prerequisite. The companies that keep customers happy are the ones that prosper while making a positive impact on their community. Of course, all companies strive to put a customer service plan in place, but few achieve the top-notch rankings for the excellent customer experience they strive to provide. Here are key ways that companies can have success with customer service:

Make customer service a priority in all divisions of your company. All too often, not all employees are properly trained in customer service. In addition to the hard skills that an employee must have, your company should provide additional training in customer service and impress upon each staff member how important delivering a good customer experience is.

Customers will have that excellent customer experience only if all points of contact are focused on the same level of customer service. The first step toward prioritizing customer service is acknowledging that it is a marketing expense and should be incorporated into the marketing department, especially when you come to the realization that customer retention costs less than customer acquisition.

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