We’ve all been there. There’s nothing as frustrating as radio silence on the other end after sending a terrific pitch. If you really want your story out there, you have to follow up.
Here are the five rules of circling back on a pitch—if you want your story to be published.
1. Be nice. Sounds obvious, right? The cliché “you catch more flies with honey” was coined for a reason. But you wouldn’t believe how many PR types get downright nasty when a journalist doesn’t get back to them right away. Yes, it’s maddening to be ignored. But don’t get snappy, mean or offended when someone doesn’t reply. Instead:
Journalists will not be bullied into printing your piece. They’ll be so annoyed that they will file all future pitches from you and your client in the trash.