Food marketers fight back against private label

The recession has prompted a growing number of marketers to play up the perceived value of packaged foods as they seek to capitalize on the opportunity presented by consumers’ dining out less. “But shoppers eager to save money are trading down from full-price, brand-name fare to cheaper private labels and store brands,” Stuart Elliott wrote for the New York Times . “That means advertisers concerned about losing market share must make persuasive arguments about the value propositio…

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