For Mardi Gras, brands get jazzy on Twitter

Even for those not in New Orleans for this year’s celebrations, opportunities abound for boosting your brand online. Here’s how some marketers reached their audiences.

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The hashtags #MardiGras, #FatTuesday and #MardiGras2016 are collecting thousands of tweets to mark today’s revelry.

To take advantage of Pancake Day, Paczki Day or whatever your target audience might celebrate, note how these brands have used the festive hashtags to grab attention online.

Here’s what some social media marketers have drummed up, and how you can do something comparable for your organization.

Use giveaways to boost excitement.

During the Mardi Gras parade in New Orleans, krewe members on floats throw beads, cups, trinkets and toys to parade-goers.

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