Yet, clothing company Forever 21 went there.
One of its latest offerings is a T-shirt that reads, “Don’t say maybe if you want to say no.” The shirt was marketed to men.
Many saw it as a brand manager’s attempt to stir up controversy by reducing an extraordinarily important and weighty topic—sexual consent—to a mere T-shirt slogan. It could even be perceived as an excuse for sexual assault. RELATED: Use this guide for effective crisis communications tactics.
The justified outrage on Twitter was predictably swift:
— Project Consent (@consentproject) March 14, 2016