It hasn’t been going so well. Downloads are nowhere near what they were in 2011 when Foursquare was the No. 2 social networking app and the No. 44 app overall. If people aren’t checking in anymore, where does Foursquare go from here?
It would appear the answer to that is the exciting world of location ad targeting. The company is now launching the ad-targeting tool Pinpoint, which uses location data and location history to serve up ads to the right people at the right time.
If that sounds familiar, it’s because there are a ton of companies that are doing just that.