‘Frankenagency’s monster’ is the result of outrageous client demands

A month before Halloween, the agency post has come up with a graphic that shows the monsters agencies can become if they acquiesce to every client demand.

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Ragan Insider Content

Work for an agency long enough, and you’re bound to come across some rather demanding clients. Some might even go so far as to say the demands they make have gotten out of control, far beyond “make the logo bigger.”

When this happens, an agency has a couple of options: push back or kowtow.

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