Frito Lay to launch ‘breathalyzer’ Tostitos bags

The Super Bowl marketing stunt is meant to cut down on drunk driving, but a few police stations have shared their skepticism of the product on Twitter.

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The Super Bowl often brings with it a spike in drunk driving—but this year, Frito Lay is doing something about it.

The company has teamed up with Uber and Mothers Against Drunk Driving for a marketing stunt to bring awareness to this fact—and perhaps, even combat it.

The stunt? A Tostitos bag that can tell you if you’re too drunk to drive.

Frito Lay is making a limited number of the bags, and they’re not available in retail stores. They’re probably part of on-site bar promotions for the big game.

The promotion has sparked skepticism, notably from two Kansas police departments, which received its own PR boost for the interaction:

If you have to blow into a Tostitos bag to know if you’re intoxicated, for the love of all that is holy, DO NOT DRIVE

— Lawrence Police (@LawrenceKS_PD) January 26, 2017

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