Though it’s important to immerse yourself in the PR world, sometimes you learn more by getting away from the fishbowl. Students in particular do themselves a big favor by looking outside the game for information.
Here are three non-PR-related activities that will help you get improve in your vocation:
1. Reading Ernest Hemingway novels. Papa Hemingway was a trained journalist. His prose has been described as “lean and athletic.” He remains the grandmaster of the kind of concise, direct, and declarative writing you need in PR. Read his stuff, and you’ll not only pick up great writing tips, but also be thoroughly entertained. My favorites are For Whom the Bell Tolls and A Farewell to Arms.