FTC to crack down on bloggers and their swag

Bloggers may soon have to pay for their swag as the Federal Trade Commission prepares to crack down on bloggers who fail to disclose that the product their endorsing is a gift from a company. “This summer, the FTC is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own,” Douglas MacMillan reported for BusinessWeek . “The new FTC guidelines say that blog authors …

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