Tiger Woods seems to be the latest example.
He’s once again No. 1 in professional golf, and his image is on the mend several years after a high-profile cheating scandal. More than 60 percent of people polled by the “Today” show said he deserves a second chance. In the last month, Woods has made headlines for golfing with President Obama and for dating Olympic skier Lindsey Vonn.
But Woods still draws controversy. Most people can’t forget his cheating scandal.
So is he truly back?
“He’s on the way back,” said Lee Gordon, director of corporate communications at 180 Communications in Tallahassee, Fla., “but I don’t know if Tiger is ever going to be what he was four years ago.”
The strength of his comeback leans on how well he plays, and how well he handles himself publicly in the months and years to come, say PR professionals.
The cheating scandal