Media Relations Gamification: The powerful PR tool that attracts attention If you think gamification is a relatively new trend, consider that one of the fathers of public relations, Edward Bernays, was using it almost a century ago. By Alex SingletonMarch 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.