Brand managers at Gap have learned it’s best to act quickly when the organization’s reputation is questioned.
This week, Gap Inc. apologized for posting a social media ad that consumers have deemed “racially insensitive.”
The spot for Ellen DeGeneres’ lifestyle brand, ED, featured girls from the dance troupe Le Petit Cirque. Here’s the photo in question, which critics are calling “racist”:
— nightshade (@VeganWhileBlack) April 3, 2016
As the parent of a black daughter, @GapKids, I find that the optics of your ad run completely counter to the messages I’m instilling in her.
— stacia l. brown (@slb79) April 3, 2016