Gap acts fast to apologize for and remove ‘insensitive’ ad

The retailer’s ads have gotten it into hot water before, but the brand’s most recent social media spot has consumers calling foul.

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Brand managers at Gap have learned it’s best to act quickly when the organization’s reputation is questioned.

This week, Gap Inc. apologized for posting a social media ad that consumers have deemed “racially insensitive.”

The spot for Ellen DeGeneres’ lifestyle brand, ED, featured girls from the dance troupe Le Petit Cirque. Here’s the photo in question, which critics are calling “racist”:

@GapKids What is the message for Black girls? Are they meant to be seen as subordinate? Shame on you, Gap!

— nightshade (@VeganWhileBlack) April 3, 2016

As the parent of a black daughter, @GapKids, I find that the optics of your ad run completely counter to the messages I’m instilling in her.

— stacia l. brown (@slb79) April 3, 2016

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