Gatorade douses Powerade on Twitter after LeBron James flameout

James exited Thursday’s NBA Finals game after cramping. He has an endorsement deal with Powerade. Gatorade pounced. (UPDATE)

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Consistency, unselfishness and a drive to succeed. Congrats @KingJames on 4,000+ points and 1,000+ assists in the post-season. #powerthrough

— POWERADE (@POWERADE) June 6, 2014

After that, it’s been radio silence. Powerade’s top competitor in the sports-drink field, Gatorade, has been openly discussing James’ exit from the game, however, issuing replies to people who said James could have stayed in the game—if he had Gatorade to drink.

@LazyBumDrew we were waiting on the sidelines, but he prefers to drink something else.

— Gatorade (@Gatorade) June 6, 2014

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