Gawker editor reveals viral secrets

Finding content that will explode online is a mix of ‘intuition’ and following ‘the big story arcs’ of the Web.

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But gosh darn it, Zimmerman’s posts attract the eyeballs.

He chalks part of it up to “intuition,” but there’s more to his madness. Here are a few gems from the article. On “hot themes”:

“It might be that right now, people don’t care about stories about cats that much, and instead, sloths are more popular. So I’ll have a rule—cats are out, sloths are in, focus on sloths because that’s going to be your meal ticket.”

On following ongoing stories on the web:

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