Gawker finally responds to its worst redesign ever

The blog empire boldly unveiled a new look—and promptly saw a steep dive in traffic. Three weeks later, the company’s CEO offers a mea culpa.

The first step is to tell the public, “We hear ya’.”

The second step is to fix the problems—fast.

More than three weeks ago, Gawker Media unveiled a major redesign of its sites that angered readers and caused a steep decline in traffic.

Gawker CEO Nick Denton has stayed mum—until this week. In a memo to Gawker staff, Denton addressed the across-the-board decrease in traffic for all its sites. The e-mail was leaked (conveniently) to Romenesko.

Denton begins his message with a mea culpa of sorts:

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